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Advantages of a Business WebsiteReaching a Wider AudienceThe first and perhaps most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you !!! Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place. Anyone, Anywhere & AnytimeAn advantage of having a website is that your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be ! If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not. Easy Access To Business InformationWith a website, customers can easily access information about your business. They can see what products or services you sell, your prices, your location and much more. Whatever you decide to tell them, they can find it with a few clicks of a mouse. Keeping It FreshOnce a website is designed, you can keep it up-to-date to be relevant to your business and encourage more visitors (and potential sales). Publicity & AdvertisingYou may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. An affordable website design may cost you around, then you need a suitable domain name and good quality webhosting and you’re ready to go. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the value. Viral MarketingWith a website and the current use of social media and marketing, it is quite possible for a good idea, clever product or business service to go “viral”. Word spreads like wildfire across the internet and even the smallest business can get worldwide recognition without any effort on their own part. Securing Your Brand OnlineHaving a website for your business is not just an advantage; it’s an essential way to protect your business brand online. Stake your business claim on the internet or someone else will! There is a risk that if you don’t have a business website and secure a domain name relevant to your business then someone else will do it for you. Others with a gripe against your business might use a website or social media accounts to damage your business reputation. Getting there first will allow you to protect and secure your business brand online. |
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